Coca-Cola: Goodbye UK, Hello Africa
The Coca- Cola company said on Friday it will relocate its Africa Group office from Windsor, England to Johannesburg in South Africa starting in January next year, in a bid to increase business growth in Africa.
The relocation of the office to the African continent will commence early next year and is due to be completed by June, read a statement released by the company. Coca-Cola aims to integrate the company's leaders with its 60,000 associates in Africa. The group also expressed that through this move, which is part of its "Manifesto for Growth' campaign, hopes to lessen the gap between its customers, suppliers and business partners.
South Africa is our largest market, contributing a substantial share of our revenues and the infrastructure is well-developed with connections to many destinations in Africa as well as direct flights to the USA, said Alex Cummings, President & Chief Operating Officer of Coca-Cola Africa.
Cummings said the move also demonstrates the company's growing confidence in Africa's future business growth. Over the last five years, Coca-cola has invested more than $600-million in Africa, most of it went towards the development of new plants, updating equipment and employee training.
South Africa is our largest market, contributing a substantial share of our revenues and the infrastructure is well-developed with connections to many destinations in Africa as well as direct flights to the USA, Cummings added.
Coca-cola Africans consume an estimated 78 millions servings of Coca-Cola products on a daily basis. According to Cummings, the continent's improving business infrastructure, including its airline network and mobile telecommunications have turned it into an attractive investment destination.
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