Coca-Cola is entering the new year with a fresh look as it continues its effort to consolidate its focus around its core brands, CNN reported on Wednesday.

For the last two years, Coca-Cola has been focused on building up its main line of soda products. In October 2020, the company announced that it would be axing nearly half of its beverage portfolio, or 200 brands, to free up its efforts to concentrate on its more profitable product lines.

Naturally, its iconic namesake soda line has been front and center in all of this. Earlier this month, Coke announced that it would be unveiling a new look for its flavored Coke products across the U.S.

To help differentiate its flavored drinks from the traditional red Coke cans, it will be color coding its products to drump up a bit more excitement for the changes. For example, Cherry Coke will now be served in a magenta can, a black Coca-Cola logo will be emblazoned across the Zero Sugar can, and the Vanilla Coke will be available in a cream-colored can.

Natalia Suarez, senior brand manager of Coke Choice Portfolio, the company's North America operating unit, told CNN that the cosmetic change was a way for the storied brand to "modernize and simplify the look...[and] help consumers find the flavor they're looking for on the shelf" while making it easier to communicate flavor to the customer.

A redesign of its cans isn't the only thing that Coke is doing to draw in fresh interest from consumers. Even as it shed hundreds of other drinks from its portfolio, Coke launched a new product line last year that will get more attention now - Coke With Coffee.

The idea, in which you make your own Coke from coffee powder, was originally piloted by Coke in Japan in 2018 before slowly making its way to the U.S. The company says that the line has been well-received by consumers. Like its soda products, Coke is moving ahead with new coffee flavors like mocha, which is expected to reach store shelves by Feb. 7.

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