Sponsored by SXSW

In changing direction, the fast-food restaurant chain is considering technological conveniences, complete with Wi-Fries.

SXSW may be known for having a tech-y crowd, but TV marketers are spending lavishly to get their shows noticed down in Austin.

A metaphor for Ello itself: a powerful idea that never really took off.

At SXSW Interactive, numerous panels are focused on improving inclusiveness within the tech industry.

Sorry, hipsters. Looks like Uber devotees may be walking to SXSW.

A suspected drunk driver plowed into a crowd near the South by Southwest festival, killing two people and injuring 23.

Two were killed and 23 were injured when the suspected drunk driver plowed his vehicle into a crowd near the SXSW festival.

The man the U.S. government would really like to get its hands on will answer questions from the public on Monday.

First-person shooter "Titanfall" will launch March 11. Celebrate the game's release with Microsoft and Respawn.

Grumpy Cat, the 11-month-old feline sensation, has already conquered the Internet. Tardar Sauce (Tard for short) has also taken the SXSW festival by storm, with fans lining up for hours to see and be photographed with the sourpuss puss.

Paul Krugman is not bankrupt, Elisabeth Hasselbeck is not leaving 'The View,' and the New York Times pay wall workaround is not an accident.

Sarah Silverman and Michael Cera are kicking off a creative new comedy channel for YouTube.

James Deen dishes on the difficulties of working with Lindsay Lohan on "The Canyons."

“The Canyons” cannot catch a break. The movie starring Lindsay Lohan, and written by Bret Easton Ellis, has been rejected by SXSW. With this latest rejection it begs the question, how much of a disaster is “The Canyons?”

Can the singer make a comeback? Reviews for her SXSW show have been positive, but concert goers have remarked that her voice was strained in the beginning and end of her set.

Youth Lagoon played to the Boise party at the IFC Crossroads House on day two of music for South By Southwest. March 14, 2012. Read a full review of the performance. See photos of the performance here; listen to them playing live; check out the fans at the scene.

Scroll through for photos of fires, lasers, smoke, a camel under a pyramid, marimba/conga hybrid bands, dueling tap dancers, the canal at the bottom, found street eats, and shots of Little War Twins, Thelophilus London, Le Fleur, Danny Brown, Two Chainz, Mr. Dream, The Men, Oberhofer, Finn Riggins, Brett Netson and every street performer who caught the eye.

The first odd thing I see this morning is a man on 11th street with a tiny drum kit and a cymbal attached to the bike helmet he's wearing. Have some chips to start the day at a bar and move out.The Men sound hazy half drunk and 100% live which is a hot brand to the face in this Southern Texas City, southerner than all of Arizona and New Mexico and California at the Beauty Bar for the Consequence of Sound party.

This year's 25th iteration of the industry-geared event is at the height of demand: promoters, labels, bands, partiers, punks, parasites, the pigeonholed, the plied-for, and the primped are all out in full force

Turntable.fm, the popular New York-based music streaming service that lets groups listen to music together and virtually DJ for each other, has taken a massive step toward becoming more legitimate: The company has announced today at SXSW that it reached agreements with all four major American labels -- Sony BMG, Universal, EMI and Warner.

Debauchery is almost guaranteed.

This year's South By Southwest is the 25th iteration of the industry-geared festival in downtown Austin, Texas. Originally conceived as a mechanism to propel Austin's own isolated music scene into the national and international conversations, SXSW now seems to be a physical manifestation of the kind of momentary hype cycle that can either raise an act to fame or destroy a band's career chances with a single paragraph.

Jay-Z, full named Sean Carter, kicked off the music component of the SXSW Interactive festival on Monday night at Austin City Limits in Texas, performing a full set of his most popular hits.

The South by Southwest Festival in Austin, Texas, is underway and even if you don't have a ticket, you can still get in on the action by watching through live stream.

The film features interviews with a number of anthropologists and experts on the subject of online activism, anonymous interviews with self-proclaimed members of the group who often hide their faces behind iconic Guy Fawkes masks, and footage from Anonymous organized rallies and riots protesting a variety of governments and corporations but often focusing on censorship, particularly on the internet.

Venture capitalists have some insights for startup entrepreneurs trying to break out at Austin's South By Southwest Interactive trade show, a mecca for the technorati that runs through Tuesday.

South by Southwest (SXSW) has come to be known as one of the premier arts festivals an America. Originating in the early 1990s, the Austin, Texas festival includes showcases and performances in the music, media, and film genres. Tomorrow marks the start of SXSW's music performances, with artists from all over the world culminating in a five-day long extravaganza.

Rumors are circulating that another Hip-Hop heavyweight will take the stage tonight with Jay-Z.

You know he'll make the song cry. Rapper Jay-Z will perform live from the South by Southwest (SXSW) 2012 festival on Monday night at the Austin City Limits Live at Moody Theater. A live stream will be available for those not lucky enough to be in Texas this week.