Coronavirus: 'Avengers' Directors Think Marvel Movies Could Revive Theaters After Lockdown Ends
KEY POINTS
- Marvel film directors Joe and Anthony Russo want their "Avengers" movies back in theaters post-quarantine
- The Russo brothers believe that re-releasing the "Avengers" franchise will help attract audiences back in the movies as well as rectify theater earnings
- "Avengers: Infinity War and Endgame" were both a smash hit, skyrocketing the brothers' careers
“Avengers” movie directors Joe and Anthony Russo opened up about releasing their Marvel films in theaters when the lockdown ends.
The Avengers, known for their awe-inspiring superhero powers and wit, have already battled through a series of mishaps and mayhem beyond extremes. The Russo brothers believe that putting them back on the big screen will help draw in audiences and rescue the now deserted cinematic platform.
With the ongoing coronavirus pandemic causing a severe impact across the globe, major-league businesses such as films and movie theatres are known to be its chief casualties. A number of Hollywood and entertainment conglomerates have succumbed to the turmoil withholding film productions and releases from its original slated dates.
In an interview with Cinema Blend, the Russo brothers discussed the possibility of rescuing theaters if they bring the “Avengers” movies back to the big screen.
While the Russos were discussing about their past work and their latest film release “Extraction,” the co-directors were asked about the idea of re-releasing both the “Avengers: Infinity War and Endgame” once theaters are open to the public again. Joe and his brother Anthony expressed their enthusiasm towards the thought, saying that it would be a smart way to welcome back the public and might even gain back the theater businesses’ lost revenue.
“The theatrical experience is a community experience. Perhaps the most touching moment of our entire careers was a few weeks ago when the lockdown started, and Endgame was trending on social media because everyone was posting videos of opening-night screenings in their theaters with audiences really emotionally connected to the material,” Joe shared.
“For us, that's really the strength of the theatrical experience is that it combines audiences, and it combines you globally,” he added.
The “Avengers” co-director also highlighted how the movies have captured a certain level of emotional connection from their audiences which he says has been the pinnacle of the brothers’ careers.
With a similar motive, China has hinted its own re-release of the “Avengers” franchise, as well as the “Avatar,” to slowly help boost back their theaters. It was recently reported that the country has contained the contagious disease and is working to rebuild its local film industry and has now approximately 600 to 700 cinemas re-opened, as per The Hollywood Reporter.
With almost one-year in since its depth bomb debut in the cinemas, the “Avengers: Infinity War and Endgame” has left fans and viewers alike, emotionally attached to the film. The plan to re-release the blockbuster hit back onscreen would not only render the theatres financial return, but also magnetize audiences and eventually revive life back in the movies. It is also an excellent way for fans to bond over their favorite Marvel superheroes such as Captain America, Thor, Iron Man, Black Widow and Hulk among many others.
“So, using those films to get people back into the theaters? We would be ecstatic. I mean, any opportunity for people to go back and share in those stories together is one that we would support,” Joe stated.
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