Traffic Source

The International Business Times is a trusted source of real-time news, intelligence and analysis on the forces reshaping global and national economy.

Last update : 10/1/2019 - view full table

DESCRIPTION OF METHODOLOGY

IBTimes is a multinational Publishing Company with Headquartered in New York, the company has offices in New York (USA), London (UK) and Bangalore (India).

WEBSITES SUBJECT TO THIS DESCRIPTION OF METHODOLOGY:

Site: www.ibtimes.com

EFFORTS AGAINST FRAUD TRAFFIC

- IBTimes performs internal audit for the incoming traffic to ensure traffic source is not fraud.

- IBTimes uses a third party solution (ad fraud detection platform from Forensiq) to evaluate incoming traffic.

- Traffic sources are analyzed in real-time.

TRAFFIC ACQUISITION

- IBTimes reviews sources of traffic before engaging with potential partners, against internal IVT rules and policies before approval. All partners are reviewed by the Business Development and the Business Intelligence Teams, which reviews all sources against IBT's internal rules and policies before approval.

PARTNER QUALIFICATION

IBTimes check advertising partners follow good business practices.

* For Advertising platforms, DSP, SSP, and/or clients that buy advertising from IBT sites:

: For the on-boarding of every new advertising partner, ads.txt codes are solicited and uploaded, if provided, to the following directories where applicable:

https://www.ibtimes.com/ads.txt

: These are reviewed monthly basis.

* Before IBT commences a relationship with any business partner, the following initial qualification questions are addressed:

- Is the partner a legitimate business with a permanent address, contact information etc.?

- Does the business work in compliance with and promote the standards of major ad

-tech organizations, such as IAB, MRC and TAG?

- Is the partner willing to confirm in writing (contract) that they are in compliance with the TAG Inventory Quality Guidelines?

- Has partner been subject to any material fraud (claims) in the past? How did the partner manage such claim/s?

- How does the partner combat IVT? What's their Description of Methodology?

Once these steps have been completed, IBTimes signs a contract with the partner.

Feel free to contact us if you have any question regarding IVT by contacting your Ad Operation Manager (if you are an existent client) and/or by sending an email to: adops@ibt.com