Based on data released by the Cosmetic Physicians Society of Australasia (CPSA), expenditure for treatments such as anti-wrinkle injections and laser hair removal over 12 months till March 31 was up 30 per cent compared to the same duration early 2009.

Dr Gabrielle Caswell, president of CPSA said, though most image-conscious Australians did act more frugal, but they appeared to be into paying more for procedures that offer longer lasting effects.

Rather than consumers decreasing their overall spend, we found the global financial crisis was a catalyst for people to become strategic about their choices, said Dr Caswell.

Patients are opting for treatments that offer more visible (and) lasting results even though the procedures may initially be more expensive to undertake.

People were also more willing to do research, often online and they were not prepared to spend time and money on treatments that don't deliver measurable results said Dr Caswell.

Australians' appetite for cosmetic treatments continues to grow at a staggering rate and outstrips other countries ... largely due to the greater skin damage and earlier ageing caused by our exposure to sun.

The most popular minimally-invasive cosmetic procedures were Botox or similar injections to smooth out wrinkles, and treatments to change lip and cheeks shapes or to remove acne scars.

Laser treatments were also in demand for resurfacing damaged skin or to remove unwanted hair.

Dr Caswell remarked that although women made up the bulk of those seeking cosmetic treatments, the number of men was also increasing.

It is important to remember that not all information on the internet is accurate or trustworthy, advised Dr Caswell to those seeking information on cosmetic procedures online.

Patients are encouraged to seek an appropriately trained and qualified professional when considering any type of cosmetic medicine.

Medicine Aging