Country Singer Carrie Underwood To Launch Athletic Swimwear Line
Country music singer Carrie Underwood has tried her hand in designing a new athletic swimwear line. She debuted the bikini in her latest Instagram post on Friday. This is not the first time the 33-year-old beauty has forayed into fashion designing.
The seven-time Grammy winner and “American Idol” alum showcased her new fitness and lifestyle line – Calia by Carrie Underwood at the New York Fashion Week in September. Her line debuted in March 2015. She tied up with retailer, Dick’s Sporting Goods, where her products are exclusively being sold.
Carrie’s new swimwear line is an extension of Calia. The country singer took to Instagram and shared a picture of her wearing a bikini. “I’m so proud to be able to work with @dickssportinggoods to create a line of swimwear that makes me feel so good! Adorable and athletic…and covers everything I want covered! @caliabycarrie #staythepath #summeriscoming #vegas,” Carrie captioned the picture on Friday.
In the picture, the singer smiles at the camera, as she poses in an athletic, floral print bikini with pink trim. The swimwear is available exclusively at Dick’s Sporting Goods. A glimpse of the designs can be seen by visiting the retailer’s official website, which already features a wide range of items.
In February, the brunette beauty went undercover to Dick’s Sporting Goods Nashville store to check first-hand how her fans were liked her new line. She wore sunglasses, a dark wig and posed as a representative of Calia by Carrie Underwood. She played a joke with her fans and later posed with them and also her staff.
Carrie also led a singalong over the store’s loudspeaker after several shoppers finally recognized her. The singer said she and her team wanted her designs to be fun and energetic, and felt that she has accomplished that. Carrie added after her NYFW stint, it was “nice to kick off fashion week in a fun way and hopefully make everyone smile.”
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