For Apple, chasing a better experience is prioritized over chasing market share -- a key lesson from the 1990s.
Apple's iPhone accounted for well over half of the company's net sales in 2014.
Korea's affluent and tech-savvy population has been a stronghold for Samsung, but preorders of the iPhone 6 are eating into that market share.
Consumer spending on Apple smartphones and related products is boosting the overall U.S. economy.
Apple Pay is simple and easy to use, and that's a good thing. Or is it?
Once expected to be a game-changer, the Fire phone has sold few handsets during its four months of availability.
Apple’s current market cap sits $608.8 billion, making it the most valuable company in the world.
Apple products are more accessible than ever with lower price points, but their specs push loyal fans to go for "better."
Apple's mobile wallet opens on Monday at a reported 220,000 stores in the U.S. Can the company achieve what others have failed to?
Declining iPad sales may not be a huge concern for Apple, as long as its iPhones take their place.
Users can now activate grayscale mode on their iPhone by accessing in the devices’ Settings, General > Accessibility > Grayscale.
A new report claims Chinese consumers have already preordered 20 million iPhone 6 smartphones — which would double the U.S.'s first weekend sales.
Chinese consumers have one one more week to wait for the iPhone 6 and 6 Plus.
The financial implosion of an Apple partner suggests that the company chose poorly.
In the midst of yearly device updates and unveilings, some of Apple's products haven't seen an update for years.
Production of the larger iPads was originally slated for December, but Apple’s larger iPhones have taken priority.
Apple's sapphire manufacturing partner GT Advanced Technologies filed for Chapter 11 bankruptcy.
A purported Apple iPhone 6 prototype surfaced on eBay with bids for the smartphone exceeding $86,000.
Apple's iPhone 6 is extremely popular in China, and it isn't even on sale or available for preorder.
Apple's iPad Air 2 may come with a number of new features, including Touch ID and more.
The iPhone 6 can now be sold in China, after Apple received a license for the device to be used on China's wireless networks.
Apple Store employees have a number of crafty comebacks to address the iPhone 6 "Bendgate" controversy.