Cyber Monday 2016: Over $3b In Sales Makes For Record-Setting Online Shopping Day

If you made a purchase online during Cyber Monday: Congratulations, you were part of history. According to an analysis of visitors to retail sites conducted by Adobe, Cyber Monday 2016 was the biggest online shopping day ever.

A record-setting $3.39 billion dollars was spent on Monday—a 10.2 percent increase from the amount spent in 2015. Though the holiday for online shoppers saw a significant bump from the year prior, it only narrowly surpassed this year’s Black Friday in online sales. $3.34 billion was spent by online shoppers on Black Friday.

The analysis from Adobe is based on aggregated and anonymous data collected from more than 23 billion visits to retail websites. According to Adobe, it measures 80 percent of all online transactions from the top 100 U.S. retailers, and produces some detailed insights about online shopping habits.

Some very popular products drove the online frenzy. According to Adobe’s data, the top toy sales included LEGO sets, Shopkins, Nerf, Barbies and Little Live Pets.

Electronics also were a huge hit, with massive amounts of sales of the Sony PlayStation 4, Microsoft Xbox, Samsung 4K TVs, Apple iPads and Amazon Fire devices. Purchasers of TVs saw discounts of around 21 percent on average, while video game consoles were actually priced slightly higher—0.5 percent—than they were during Black Friday.

For the entire holiday season, PlayStation 4 is the best-selling video game console, Pokémon Sun & Moon top video game sales, Samsung 4K TV is the most sold television, and iPad Air 2 leads among tablet sales.

Much of the online purchases made during Cyber Monday came from mobile devices. Fifty three percent of visitors to online stores did their virtual window shopping via mobile 44 percent from smartphones, 9 percent from tablets), while 35 percent of all sales took place on mobile devices (25 percent smartphones, 10 percent tablets).

The social media buzz about Cyber Monday pointed to a surprising winner for the shopping holiday: eBay. The popular online auction site beat out Amazon as the most mentioned online retailer during Cyber Monday, according to Adobe.

In all, Cyber Monday was a victory for retailers—a continuing theme of the 2016 holiday season. Adobe found a whopping $9.36 billion was spent during the weekend following Thanksgiving, a 16.4 percent growth from 2015. $39.9 billion in online sales have been generated since November 1 of this year, with 27 out of 28 days producing over $1 billion in revenue.