De Grisogono invites royals to celebrate new collection
Swiss luxury brand, De Grisogono has added yet another feather to its crown with the unveiling of the latest high-end joillaire creations and timepieces at the Gstaad Palace Hotel in Switzerland.
To celebrate the occasion, Fawaz Gruosi, President and Founder of de Grisogono, hosted a glitterati cocktail event titled Glitter in the Snow.
Present at the occasion were Prince Emmanuel Philibert de Savoie and Princess Clotilde de Savoie, President of the Chamber of Economic Development of Monaco Michel Pastor and his wife among others.
Gruosi started the brand in 1993 with two associates at rue du Rhône in Geneva. Without any commercial strategy to back his concepts, Gruosi began to craft exclusive art objects and tried to express his creativity through inventive and precious jewelry.
A man of extraordinary creative talent, Gruosi is always driven by an urge to anticipate upcoming trends without any fear of diverting from the established track.
When asked about the brand's distinctive features, he always maintains that his strength lies in being anti-commercial! Creativity and boldness are the key reasons for our success. De Grisogono's independence allows us to take risks and venture where others don't.
In terms of expanding the distribution network, the brand has always focused on strengthening their position in markets where they are already established. Their current distribution network includes 7 subsidiaries in France, Italy, UK, USA, Japan, Saint-Barthélemy and Hong-Kong, 16 stores and around 180 retailers worldwide.
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