'Deadpool' Star Ryan Reynolds Now Owns Wireless Carrier Mint Mobile

Startup Mint Mobile has a new owner in "Deadpool" actor Ryan Reynolds.

The announcement of the mobile wireless provider was made via press release on Monday with Reynolds now owning 25% of the company, according to TechCrunch.

Mint was launched by Ultra Mobile in 2016 and had just incorporated as a separate company last month. Mint, like its former parent company, is also an MVNO or mobile virtual network operator, which offers its discounted wireless services using the T-mobile network. The company is still headed by the same CEO of Ultra, David Glickman.

And its new owner will contribute to Mint on the marketing side of the business. With the success of his first Deadpool movie, Reynolds witty sense of humor has never been more accentuated and that trickled down to the unique marketing campaigns for the distillery he acquired in 2018, Aviation Gin.

Reynolds' impact and the brand he carries were also the main drivers of the millions of downloads of ToonBlast last year. The campaign that the mobile game deployed utilized a combination of an addiction theme and Reynolds's playful snark across a variety of videos.

The voice of Detective Pikachu will also contribute to the company in communications and strategic decision-making.

"Mint Mobile's consumer-centric approach and maniacal focus on generating consumer value has kicked Mint into hyper-growth mode," explained Glickman. "It's fitting that the most disruptive wireless company is now owned by the most innovative marketer on the planet."

About his investment in Mint, Reynolds had this to say, "It's a bit unconventional which is why I like it."

"Celebrities generally invest in high-end products like skincare brands or delicious gin companies. Yet Mint is making wireless way more affordable at a time when the average American is paying 65 dollars a month. I'm excited to champion a more practical approach to the most essential technology," he added.

Reynolds and his new company have not made any video ads yet, but Reynolds already made a buzz on Twitter with a witty comment on his new investment, "Newest @_MintMobile customer. Also, owner of the company. To keep things above board, I'll be paying myself $15 a month. #MintOwner."