Deezer Relaunch Focuses On Radio

Radio remains the number one way to discover music, and so one of the leading streaming services is following its competitors and foregrounding radio in a new homepage design. The French firm Deezer unveiled a homepage design for both its desktop and mobile versions Wednesday. The new look foregrounds radio-style mixes built both by a team of human editors and by algorithms, replacing a page that had recommended individual artists and albums.

“We’re constantly fine-tuning the Deezer experience for our users to make sure we are hitting the right notes,” Deezer Vice President of Product Alexandre Croiseaux said in a statement. “You may be into checking out new music, listening to one of our many mood mixes, or you may know exactly what you want to listen to; either way our design now makes it even easier to find everything you want in one place.”

Since it first launched in 2007 in France, Deezer has mostly ignored the U.S. market. At the moment, the only presence Deezer has in America is the result of a small collection of device and telco partnerships, including those with Sonos, Bose and Cricket Wireless.

Still, it's managed to amass some one of the biggest bases of paying subscribers -- six million subscribers -- in the world of streaming music. It is available in 180 countries around the world, more than any other pure-play music streaming service, though YouTube, which technically streams more music than any music streaming service, is available in more.