Demi Lovato Teams Up With NYC New York Color, Launches Debut Makeup Line

Demi Lovato has teamed up with NYC New York Color and launched her debut make-up line Tuesday. For the pop star it is her first ever make-up line with the beauty brand. Named after her fans, Lovatics by Demi includes eight products, all of which are very affordable.

Lovato is also the brand ambassador of NYC New York Color for the second consecutive year. “I am so excited to share my first makeup line with NYC New York Color. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality,” she said of the collaboration.

The new eight-piece Lovatics by Demi line includes a 12-color nude eyeshadow palette, four lip and cheek tint, mascara and two brow liners. All her products are available at Target and Walmart and retail for $5 or less. The 23-year-old’s favorite product from her collection is the Lovatics by Demi Eye Shadow Palette.

The lip and cheek tints add a sheer wash of color to both features and can be blended with fingers. The mascara offers supreme length and volume, and features dual-fiber brush. The long-wear eyebrow liners come complete with a brush to shape the brows.

All the products from Demi’s new collection have her signature on the packaging. Lovato said that she picked shades for her new line from the shades of make-up that she preferred wearing during daytime. Lovato said that through her make-up line, she wanted to create affordable and high-quality products.

Her products reflect what she normally wears. The “Confidential” singer wears light and natural make-up during the day and more dramatic for the stage and special occasions like the night and weekends. Lovato added that she loved creating her new line with NYC New York Color, as she felt it was fun to express her through make-up.

Lovato said that the eye shadow palette is her personal favorite and a must-have, which allows her to create her own unique look. The Disney alum also has her fragrance line, a line of skincare products, Devonne by Demi is known for her #nomakeupmonday selfies.