Demi Moore And Daughters Flaunt Summer Bodies In New Swimwear Campaign

It was a sight to behold as Demi Moore and her daughters flaunted their summer-ready bodies in a new campaign for swimwear brand Andie.

In an Instagram post, the 58-year-old actress comfortably posed before the camera with her equally stunning daughters, Scout, 29, Rumer, 32, and Tallulah Willis, 27.

“Today is the day! So excited to finally share @andieswim’s new campaign, celebrating togetherness and showing up for the people you love… It was only fitting that I got to share this moment with the people I love most,” she wrote in the caption.

The photo shows Moore and her daughters posing on a dock wearing varying colors of the $95 Amalfi One piece.

In another photo, the squad is featured in different swimwear styles in black.

The Australian swimwear brand boasts of its inclusive collection of swimsuits from the smallest size to plus sizes.

Apparently, the actor flew to East Hampton with her daughters for the bathing suit shoot. Moore has been an investor in Andie since 2017, according to Page Six.

“It was important to me to include my daughters in this campaign,” she wrote with the second post, adding, “I hope others seize opportunities in their lives to create meaningful connections and celebrate every moment with the people they love.”

Andie Founder and CEO Melanie Travis said she and Moore had agreed upon a summer-themed collaboration in December 2020, hoping for a successful vaccine rollout.

"We've always talked about what would make sense to do together, and then back in December of 2020 — in anticipation of a successful vaccine rollout and then what would hopefully be a great summer of friends and family, being able to travel, and get together again, across the United States — we felt like this could be the perfect summer to do a campaign together,” she said to WWD.

Travis added that the campaign aims to encourage women to “look and feel great” in swimsuits despite their age or body type.

Willis, who previously called out body shamers for calling her too thin, wore two different gold necklaces as accessories to her one piece.

The shoot was done in photographer Cass Birds’ backyard.

“They were very game, they stayed for awhile out east,” Travis told the publication. “We weren’t originally going to shoot at Cass’ house, but the spirit of this brand is about community and our people and having fun, and Cass said, ‘Let’s shoot in my backyard.’”