Dick's
Dick's Sporting Goods stopped selling hunting gear at over 100 of its stores as part of a test run. A sign hangs outside of a Dick's Sporting Goods store on February 28, 2018 in Chicago, Illinois. Citing the recent shooting at Stoneman Douglas School in Parkland, Florida, the sporting goods retailer announced today that it would no longer sell firearms to anyone under 21 years of age, no longer sell high capacity magazines, and would no longer sell assault-style rifles at any company owned stored. Getty Images/Scott Olson

As part of a test run, Dick’s Sporting Goods (DKS) is making an unprecedented move in the outdoor gear space. The company is removing its hunting gear and has done so from 10 stores to start.

The controversial move follows the company’s decision to stop selling assault-style rifles and high-capacity ammunition after the Parkland, Florida, school shooting.

Just months after cutting ties with the National Rifle Association, CEO Edward Stack revealed during an earnings conference call with investors on Wednesday that 10 stores will stop selling hunting gear as part of the test trial. Dick’s said it is replacing the hunting gear, which it said was underperforming, with other assorted merchandise such as baseball, licensed products, and outerwear.

Sales decreased for the company during the last quarter by 4.5 percent to $1.86 billion, according to the company. While Stack said a final decision on whether to keep or get rid of it hunting gear for good had not been made, he indicated that the company tests were promising.

As of this afternoon, Dick's stock was up 3.67 percent to 37.30.

RELATED STORIES