Did The Tablet Market Just Hit A Tipping Point?
According to the latest research from the Pew Internet & American Life Project, about half of all Americans now own a dedicated handheld device -- "either a tablet computer like an iPad, or an e-reader such as a Kindle or Nook, for reading e-content. That figure has grown from 43 percent of adults who had either of those devices in September."
Among the other Pew research findings:
E-book readers who own tablets or e-readers are very likely to read e-books on those devices—but those who own computers or cell phones sometimes turn to those platforms, too. And as tablet and e-reader ownership levels have risen over the past few years, these devices have become more prominent in the e-reading landscape:
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