Does Ford Have Anything To Worry About With Tesla’s Cybertruck?
All eyes were on Tesla (TSLA) Thursday evening, as the electric car maker unveiled its entry into the electric truck maker with the Cybertruck. Ford (F), which also has plans to release an all-electric F-150 pickup truck as well, was no doubt was watching the event, but does the automaker have real competition in Tesla?
Ford may be able to breathe easy as the futuristic truck may have been a step too far for some consumers. According to Bernstein analyst Toni Sacconaghi (via CNBC), “Tesla’s Cybertruck looks weird …like, really weird.”
While Ford has teased images of its all-electric pickup truck, showing the vehicle’s capacity to pull 1 million pounds of train cars, the exact appearance of the truck is unknown. However, it is probably certain that Ford will not go in the same direction as the Cybertruck with its angular lines and military-style body.
Tesla CEO Elon Musk definitely felt some backlash from the launch of the Cybertruck as the company’s shares fell over 6% Friday morning. The unveiling of the electric truck was also marred by the shattering of its windows, which Musk tried to prove were bulletproof by throwing a metal ball at them - twice.
The distinct look of Tesla’s Cybertruck, however, may be a strong selling point for some consumers that are looking to stand out from the crowd. According to Canaccord Genuity analyst Jed Dorsheimer (via CNBC), “While styling will always be subjective, we believe the unique and futuristic design will resonate with consumers, leading to solid demand.”
Credit Suisse said automakers such as Ford and GM “can breathe a sigh of relief” as it doesn’t believe Tesla’s Cybertruck will be a serious contender in the electric pickup truck market, the news outlet reported.
Shares of Ford stock were up 2.12% as of 12:28 p.m. EST on Friday while shares of Tesla stock were down 5.83% at the same time.
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