Pizza chain Domino’s says they see the value in pizza delivery and want to offer an incentive by giving a $3 “tip” to customers who pick up their own orders.

The Michigan-based company said Monday in a press release that it “believes every great delivery driver deserves a tip. Thousands of carryout customers serve as their own delivery drivers each day, and now, Domino's is tipping them."

The tip promotion is available now until May 22 and can be used towards the next Domino’s order. The accumulated tips can also be combined with any other carry-out deals.

"It takes skill to get pizza from a Domino's store to your door. As a reward, Domino's is giving a $3 tip to online carryout customers who take the time and energy out of their day to act as their own delivery drivers. After all, we think they deserve it,” Art D'Elia, Domino's chief marketing officer, said in the press release.

The offer comes as many companies have been struggling with the labor shortage.

The press release encourages customers to use the new offer during the Super Bowl and states how the company sells around 2 million pizzas for the occasion.

"Domino's carryout tips come just in time for the biggest football game of the year, which is also one of the busiest days of the year for pizza," said D'Elia.

"Domino's typically sells about 2 million pizzas on football's favorite Sunday, so if you're throwing a party and feeding hungry fans, make it a carryout order and get tipped! Then you can treat yourself to a delicious pizza with a great deal the week after."