DraftKings Sportsbook, Genius Sports Reach Deal In Time For 2021 NFL Season

DraftKings Sportsbook and Genius Sports have reached an agreement that will provide the sports betting platform with a full range of official sportsbook data and live video content.

The deal, which includes NFL-related products, was announced Thursday just hours before the first NFL exhibition game of the year.

Genius Sports has a long-term deal with the NFL to be its exclusive data provider. DraftKings now has access to official data from the league, along with NASCAR and the English Premier League. Genius Sports has the rights to official data and live video feeds from over 170,000 events per year.

“Our customers are at the forefront of all we do and we are always working to better their experience and our products,” Ezra Kucharz, Chief Business Officer for DraftKings, said in a statement. “The mutually beneficial terms of this agreement allow us to leverage Genius’ technology for years to come.

"We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays, while having confidence in the integrity of the data we utilize to fuel our offerings.”

Terms of the deal between DraftKings and Genius were not announced.

The NFL made DraftKings, FanDuel and Caesars its official sports betting partners in April. That deal, which is worth more than $1 billion, gives DraftKings the right to use NFL intellectual property in betting promotions.

“We have invested heavily to ensure that our official data is the fastest, richest and most accurate available, and are committed to continued innovation,” said Christopher Halpin, NFL Chief Strategy & Growth Officer. “With Genius, DraftKings and the NFL working together on official sports data, we will help create a highly engaging, secure and sustainable sports betting environment for fans to enjoy.”

The NFL’s digital properties will use betting odds from DraftKings through Genius.