Forbes' latest ranking of China's richest people pits stolid industrial muscle against high-tech, with the head of an earth-moving company pipping the co-founder of the nation's biggest Internet search engine for the top spot.

Liang Wengen, the chairman of Sany Heavy Industry, came in at the top of Forbes Asia magazine's China rich list released on Thursday, a day after the rival Hurun Rich List also gave the top spot to the magnate, whose company makes earth-movers, pile drivers and concrete mixers powering the nation's urban transformation.

Forbes estimated Liang's wealth at $9.3 billion.

This is a remarkable story of people growing up dirt poor in Changsha in Hunan Province, and from one group of people, getting seven of them on the Forbes China Rich List, including four billionaires, said Russell Flannery, a senior editor at Forbes who oversaw the compilation of this year's list.

Along with Liang, three other entrepreneurs associated with Sany are on the rich list: Tang Xiuguo, Mao Zhongwu of Xiang Wenbo. Liang, Mao and Tang were all founders of the company.

But Flannery said growing numbers of China's newly rich asked to be kept off the list, reflecting fears about the public jealousy and official scrutiny that wealth can bring in this country that is still run by a Communist Party.

Several once high-flying members of earlier rich lists have ended up in jail, including Huang Guangyu, the founder of Gome Electrical Appliance Holding Ltd, and Shanghai property tycoon Zhou Zhengyi.

More people asked to be left off the list this year than in the last few years and I think it's a reflection in a bit of a sea change in Chinese society right now, said Flannery.

Other members of the Forbes top ten included Liu Yonghao, an agribusiness magnate, and several real estate investors.

Sany's success partly reflects the rapid growth of China's high-value added manufacturing sector over the past decade, with exports from makers of pricey machinery and construction equipment advancing faster than low-value goods like toys. Sany is based in Changsha, the capital of Hunan in southern China.

We've seen a structural change in Chinese exports that started several years ago. If you look at the export compound annual growth rate from 2003-2008, you can see that low value goods are not growing fast -- usually single digit or at most low teens. High value are growing at 40-50 percent, said David Lee, a China-based partner with Boston Consulting Group, who specializes in industrial goods.

The company says it has over 60,000 employees and sales revenue of 50 billion yuan last year. Despite the gritty image of earth-moving equipment, the company also says it channels at least 5 percent of that revenue into research and development and has production plants in the United States, Germany, India and Brazil.

Forbes gave the second place to Robin Li, a founder of Baidu, China's dominant Internet search engine, who the magazine said had personal wealth of about $9.2 billion. Li could have snatched the top spot if it wasn't for the volatility of share markets in the United States, where Baidu is listed.

All in all, Forbes estimated that China's crop of billionaires grew from 126 last year to 146 now.

(Writing by Chris Buckley; Additional reporting by Don Durfee; Editing by Nick Macfie)

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