‘Encanto’s’ ‘We Don’t Talk About Bruno’ Tops Billboard Hot 100

The Madrigals may not be thrilled to talk about Bruno, but they should thank him for bringing their family to the top of the Billboard Hot 100 chart.

On Monday, the smash hit from Disney’s “Encanto,” “We Don’t Talk About Bruno,” secured the most-coveted spot on the Billboard chart. By doing so, the track has set a new record for the entertainment company.

After landing the second spot on the chart last week, the ensemble song by Carolina Gaitan, Stephanie Beatriz, Adassa, Diane Guerrero, Rhenzy Feliz and the cast of “Encanto” climbed its way to the top this week, said The Hollywood Reporter. It is the first Disney song to top the Billboard Hot 100 in 29 years.

It joins the “Encanto” album itself as a chart-topper, as the animated film’s soundtrack remains atop the Billboard 200 chart for the third time in the last four weeks.

The achievement also meant big for the song’s sole writer, Lin-Manuel Miranda, since it was the first time he conquered the Hot 100 chart.

Just last week, Miranda was in awe when he was interviewed by People for his reaction to the news that “Bruno” surpassed the record of “Let It Go” from “Frozen” when it made it to the second spot. The latter only managed to reach the top five in 2014.

“I’m surprised it's ‘Bruno.’ I feel like this is my ‘Send in the Clowns,’ which was the late Stephen Sondheim's biggest hit and probably the most random of an incredible career and life making music. But I'll take it!” the 42-year-old composer and Broadway star told the outlet.

Miranda went on to share that he did not expect the song to become such a hit among all of the tracks he did for the animated film. “This song has surprised me at every turn,” he quipped.

However, “Bruno” wasn’t the first song from a Disney animated film to hit the Billboard Hot 100 No. 1. The first one was Peabo Bryson and Regina Belle’s “A Whole New World” from “Aladdin,” which topped the chart in March 1993.

As a musical song, “Bruno” didn’t have the same elements as the other chart-toppers from Disney, such as “Colors of the Wind” and “Can You Feel The Love Tonight.” Instead, it won the public’s favor through its lively, salsa-layered tune and attention-grabbing lyrics. Another thing that gave it a major boost was TikTok.

Vox said that the very nature of the platform, which makes catchy content viral, worked its magic on the “Encanto” track. Every part of the song is catchy, making it easy for TikTok users to create personal content out of each of them. So, when all is said and done, it’s just right for fans to talk about “Bruno!”