Entry Level Apple iPod Touch 16GB Gains Color And Rear Camera Amid Price Drop

Apple Inc. (NASDAQ:AAPL) refreshed its iPod Touch offerings on Thursday with the introduction of a new 16GB model.

The entry level 16GB iPod Touch joins its larger capacity 32GB and 64GB siblings with a selection of six colors (space gray, silver, pink, yellow, blue and red) and a rear camera at the price of $199. The previous entry level 16GB iPod Touch was priced at $229, lacked a rear camera and was only available in space gray.

The entry level iPod Touch isn’t the only model to get a price drop. 32GB and 64GB iPod Touch prices have also been slashed to $249 and $299 respectively. Previous 64GB iPod Touch models retailed as high as $399.

Aside from the entry level iPod Touch refresh, the internal iPod Touch hardware has remained largely the same with a 4-inch Retina display, EarPods and 5MP rear-facing iSight camera. 32GB and 64GB model iPod Touch devices continue to ship with a wrist loop. But, 16GB iPod Touch owners will have to shell out a few more dollars by purchasing it separately.

The iPod Touch is the latest Apple product to receive a new entry-level model alongside a price drop. The iMac received a similar treatment on June 19, with the release of an entry level $1099 iMac.