Estée Lauder collaborates with Aerin Lauder’s new luxury venture
The Estée Lauder brand announced a new collaboration with Aerin Lauder and Aerin LLC, her new luxury lifestyle brand.
Under the arrangement, Aerin will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its Style and Image Director. She will also continue as the brand's global ambassador and spokesperson.
As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand's style and spirit. I look forward to our future together, said Aerin in a recent statement.
The Estée Lauder brand will be the exclusive beauty partner to Aerin LLC in launching a beauty line under the Aerin name to be sold at select Estée Lauder counters.
Jane Hertzmark Hudis, Estée Lauder Global Brand President, stated, Aerin's contributions to the creative vision for the Estée Lauder brand have been extraordinary and helped lead the brand into a new era of growth and success.
However, terms and conditions of the collaboration were not disclosed and Aerin LLC will operate as a stand-alone company wholly owned by Aerin Lauder.
© Copyright IBTimes 2024. All rights reserved.