'Euphoria' Star Sydney Sweeney Becomes Armani Beauty Ambassador: 'I Could Not Be Happier'

KEY POINTS

Sydney Sweeney was announced as the new ambassador of Armani Beauty
The actress headlines the new campaign for the brand's upcoming fragrance
The perfume endorsed by Sweeney, called My Way, will hit shelves on Jan. 30

Sydney Sweeney starts the new year with a bang by becoming the new ambassador for Armani Beauty.

The 25-year-old actress is featured in the newest campaign for the brand's upcoming fragrance called My Way. In the campaign image shared by the brand on Instagram, Sweeney flashes a big smile while wearing her blonde hair down and holding the perfume battle with one hand.

"Introducing actress @Sydney_Sweeney as the face of MY WAY, embodying its profound, free spirit," read the caption for the post.

In a follow-up post, Armani gave fans a closer look at the luxurious perfume bottle. It came with another image of the actress looking serious while posing against a pink wall.

"I am what I live. introducing the new My WAY PARFUM, embodied by actress @Sydney_Sweeney and brought to life by a new olfaction characterized by its contrast of bright, solar tuberose and the majestic blue iris pallida," the caption said.

Talking about the campaign and her ambassadorship for Armani Beauty, the "Euphoria" star said in a statement to Us Weekly that she "could not be happier and prouder to represent Armani Beauty."

She continued, "This brand values inner beauty and provides high-quality products to bring out everyone's most authentic selves. My Way is a fresh fragrance that perfectly encapsulates so much of myself that I can share with others."

According to the outlet, the new perfume combines the scents of bergamot oil, bitter orange oil from Egypt and orange blossom enfleurage for a fresh and citrusy smell.

The fragrance celebrates youthfulness, femininity and free spirits, and Giorgio Armani hand-picked the "White Lotus" actress for the campaign.

In a press release obtained by People, Armani said Sweeney's "energy and fresh attitude" quickly caught his attention. He also complimented the blossoming talent for being "one of the most versatile and magnetic young actors of the moment."

Before representing the new fragrance, which is set to release on Jan. 30, Sweeney was already the face of the Giorgio Armani makeup. Her expanded role within the brand makes her a full-fledged Armani Beauty ambassador just like Cate Blanchett, Barbara Palvin and Tessa Thompson, among others.