Facebook has confirmed that it will soon be launching a news subscription service. The company plans on building this new subscription service on top of its Instant Articles feature, and Facebook will begin testing it out this October.

“One of the things we heard in our initial meetings from many newspapers and digital publishers is that 'we want a subscription product -- we want to be able to see a paywall in Facebook,” Facebook executive Campbell Brown said at the Digital Publishing Innovation Summit, as reported by The Street. “And that is something we're doing now. We are launching a subscription product.”

Brown also stated that this new subscription product has already been in the works for a while now, and Facebook is basing it on premium and metered plans. What this means is that users will be able to access 10 free Instant Articles a month, but after that, users will simply be redirected to the publisher’s homepage to purchase a subscription. Paywalled content will only be accessible to paying subscribers. Additionally, Facebook told Engadget that it will let publishers implement a "freemium" model, where they also still have full control over their content.

What’s not completely apparent yet is which publishers will be jumping on board with this new subscription service. Last month, it was reported by Bloomberg that Facebook and the owners of The Wall Street Journal were in “advanced talks” for a news subscription service. It’s very likely that this is what they were talking about.

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“We are in early talks with several news publishers about how we might better support subscription business models on Facebook,” Brown told TechCrunch in a statement. “As part of the Facebook Journalism Project, we are taking the time to work closely together with our partners and understand their needs.”

Facebook’s Instant Articles was first launch back in 2015. Partner publishers were able to share news stories in a format that is able to load faster on the Facebook app on mobile devices. Articles published in this format also come with interactive photos, videos and provides users with quick access to the publisher’s other content.

Publishers who partnered with Facebook for Instant Articles were able to include monetized ads. Publishers were able to keep 100 percent of revenue from ads they sell themselves, or they could give Facebook 30 percent if it sells the ads. Although it seems like publishers had freedom on how to make money off of Instant Articles, it appears as though they weren’t completely okay with it.

Just last week, a group of nearly 2,000 media outlets, collectively known as The News Media Alliance, petitioned for U.S. Congress to negotiate with Facebook and Google. This group claims that these companies are forcing them to “surrender their content and play by their rules on how news and information is displayed, prioritized and monetized,” according to The Guardian.

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Most of all, these media outlets want better protections for intellectual property, support for subscription models and a bigger cut from ads. With Facebook seemingly moving forward with a subscription model for Instant Articles, it now looks like these publishers will be getting what they want.

“Our preference is always going to be to work in partnership with publishers, and not be the opponent in this effort,” Brown said. “Having come from this world, they're really competitive with each other and in the problems were facing, there's a lot of overlap. Working on this collaboratively and having seen publishers come together on this is not necessarily a bad thing.”

Ms. Brown was hired as the head of Facebook’s News Partnership Team back in January. She was once an NBC News correspondent and CNN primetime host.

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