Fast Food Nation: Insights Into America’s Relationship With Fast, Casual Dining
Of the 10 most-visited businesses in the U.S. in April 2013, five were quick service restaurant chains, according to data gathered and analyzed by Placed Insights. In 2012, the total revenue generated by the fast food industry was $195.19 billion, according to estimates by Statista. Cheap, fast and easy meals are big business in the U.S., and they’re only getting more and more supersized.
McDonald's (NYSE:MCD) was the most-visited fast food restaurant in America in 2012, according to Placed Insights. However, Americans’ preferences for fast casual dining varied quite a bit from region to region. Subway ranked No. 2 in both the South and the Midwest, but the West preferred Starbucks (NASDAQ:SBUX) and the Northeast preferred Dunkin' Donuts (NASDAQ:DNKN).
Check out this infographic for more insights into how America does fast food:
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