Fitbit Smartwatch Release Date Reportedly This Fall

Fitness hardware company Fitbit’s upcoming smartwatch will debut this fall, according to a report from Yahoo Finance.

Internally, the watch is expected to support a suite of standard smartwatch features. As Yahoo Finance notes, the Fitbit smartwatch is slated to have a 1,000-nit display that’s comparable to the Apple Watch Series 2, GPS tracking, a heart rate monitor, payment systems and four days of battery life. The smartwatch is expected to retail for $300 and will also debut alongside Fitbit branded Bluetooth earbuds.

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However, production on the new products has been problematic for Fitbit. Yahoo Finance reports that production and design delays on features like the phone’s GPS and waterproof abilities pushed the phone’s release date from a spring launch to its slated fall release.

The move from Fitbit to develop its own smartwatch has been in the works for a while. With softening demand in the wearables market, Fitbit made a series of acquisitions to prep for its smartwatch development. Last year, the manufacturer’s high-profile purchases included Kickstarter-based smartwatch company Pebble, luxury smartwatch company Vector and mobile payment company Coin.

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For Fitbit, the company also has ample pressure riding on a successful launch for its smartwatch. For the holiday quarter last year, Fitbit’s revenues came in under its initial projections, spurring the company to lay off workers and attempt to trim costs. While Fitbit has dipped into the smartwatch market before with products like the Fitbit Blaze, Fitbit likely hopes its new smartwatch can be a flagship release for the company.