Color, the new photo-sharing app from a start-up by a company of the same name, has created a lot of buzz in the tech world. Much of the hype comes from the significant capital it raised, $41 million, from venture capitalists. Sequoia Capital's Doug Leone says the company dropped $25 million, double what it originally invested in Google, because it's the only social network that allows you to share experiences as they occur.
However, early critics are unsure of some practical uses of the app. One sarcastic Twitterer, said to a friend, Please use the Color app to take a picture of that face so that, when I'm within 150 ft of you, I'll be able to see it...
Despite, this early doubt, we think the app has real-life use in certain situations. Here are five in particular that would work well with Color.
Color, the new photo-sharing app from a start-up by a company of the same name, has created a lot of buzz in the tech world. Much of the hype comes from the significant capital it raised, $41 million, from venture capitalists. Sequoia Capital's Doug Leone says the company dropped $25 million, double what it originally invested in Google, because it's the only social network that allows you to share experiences as they occur.However, early critics are unsure of some practical uses of the app. One sarcastic Twitterer said to a friend, "Please use the Color app to take a picture of that face so that, when I'm within 150 ft of you, I'll be able to see it..."Despite this early doubt from the peanut gallery, the app has use in certain situations. Here are five in particular that would work well with Color.ColorMuch like CNN has done with its iReport, the Color app could be used to create a comprehensive picture of a huge event, like a protest. Reporters could use the app to get access to more photos than if they would have if they had just come with a regular camera. ReutersImmediately after the disaster in Japan, companies like Google turned on their technological capabilities to help people find loved ones and stay informed. With Color, trapped people could send photos of their exact location. Nearby rescue workers would get access to these photos and be able to help them get out. REUTERSBig events with a large number of people are ideal for Color. People who are going big-time sporting events and concerts could use Color to better connect with those around them and meet new friends. ReutersCollege dorms, and college in general, is another place where an app like Color would come in handy. This is especially the case during those first few weeks of Freshman year, where people are still trying to make new friends. (That said, there are some pictures from college one probably should not share). ReutersIf Color turns out to be a successful app, there are plenty of opportunities for localized advertising. For instance, a user is walking down a busy neighborhood with plenty of restaurants and can't figure out what they want to eat. The owner of a restaurant could take a few photos of their most appetizing delicacies on Color in an attempt to draw people in.Reuters
