Former Apple Retail Chief Ron Johnson Is Launching His Own Gadget Startup

The mastermind behind Apple’s retail stores is launching a delivery startup that will bring gadgets to your front door. Former Apple Retail Senior Vice President and J.C. Penney Co. Inc. CEO Ron Johnson is spearheading the project, which is described as a “high-end, on-demand delivery service for gadgets,” the Information reported on Tuesday. Others have described the startup as “Best Buy’s Geek Squad meets Apple’s Genius Bar.”

Several people are reportedly working on the startup as well, including some former Apple employees, such as Apple Retail Vice President Jerry McDougal.

McDougal left Apple in 2013, about a year and a half after Johnson left for the CEO position at J.C. Penney. But three months after McDougal left Apple, Johnson was ousted by J.C. Penney.

Prior to leaving Apple in 2011, Johnson had been at the Cupertino, California, tech giant for over 10 years, leading its retail efforts and transforming its stores into one of the most profitable retailers per square footage, even beating out Tiffany and Co. Johnson’s position was briefly filled by former Dixons Retail CEO John Browett in 2012, but he was later ousted that same year. The retail senior vice president role remained unfilled until the hiring of former Burberry CEO Angela Ahrendts, who joined Apple in May 2014.