Taco Bell
A view of Taco Bell located at 321 1st Ave. in Manhattan. Dave Kotinsky/Getty Images for Taco Bell

Those with a strong crush for Taco Bell's unique Mexican dishes have some good news. On Thursday, Taco Bell announced the nationwide rollout of free delivery covering 65 percent of its restaurant chain in America.

That means a customer only needs to skim through the Taco Bell menu and use an app to get the food delivered at his doorstep during Taco Bell hours.

“We are thrilled because our expanded GrubHub delivery access for our Taco Bell customers will help satisfy their cravings with the delicious Taco Bell they already know and love, whenever, wherever and however they want it,” said Julie Felss Masino, president of Taco Bell North America.

The delivery will be professionally handled by delivery specialist arm GrubHub that the company took over in 2018. GrubHub was acquired by Taco Bell’s parent Yum brands in an all-stock deal at $200 million.

In the introductory offer, there will be free delivery for orders above $12 though it will stay only for a limited time.

How to order?

To order food, all that a customer must do is just check out “Taco Bell near me” has a delivery facility. The options include ordering via Taco’s website or that of GrubHub's or using an app.

The procedure is like this-- put a zip code or address of the customer on Taco Bell's website to confirm delivery is available in the particular area. If it is available, then the customer will be taken to GrubHub's site to accept the order. Those ordering via apps, going straight to GrubHub's app can cut time and middleman.

For seamless delivery, GrubHub has deployed more drivers in areas near Taco Bell chains.

Delivery as an important variable in customer satisfaction

According to Masino, the plan to scale up delivery on a national level was borne by the “incredibly positive” early results.”

“We are really optimistic and enthusiastic by what we’re seeing out of the gate,” Masino added.

Greg Creed, CEO of Yum brands also highlighted the importance of timely delivery as part of customer care and better growth.

Creed noted that delivery would help the company to achieve its goal of 3 percent extra sales growth in the same store.

“There’s no doubt that the consumer wants delivery and are prepared to pay for delivery. There’s no doubt we see a higher check. There’s no doubt we see an incremental transaction,” Creed said.

The value of delivery in fuelling business growth was mentioned by McDonald’s CEO Steve Easterbrook recently. He said delivery provided “encouraging incrementality,” for the company in the 70 percent range and doubled the check size of all its in-store orders.

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