GameStop (GME) is giving customers plenty of holiday cheer this year as it releases its Game Days holiday sale, starting on Sunday. The sale runs through Christmas Day, offering an array of discounts for shoppers looking to stock up on game consoles, software, accessories, collectibles, and more.

The 10-day sale is being held in stores and online with free shipping on orders over $35. GameStop also offers in-store pickup on online purchases at no additional charge.

“We’re approaching the final stretch of the holiday shopping season and we’re helping customers get to the finish line by offering convenience and value through our integrated retail channels and mix of hot gaming and collectible deals,” Chris Homeister, chief merchandising officer at GameStop said.

Some of the deals to expect at the retailer during its Game Days holiday sale include:

Gaming Consoles

Gamers can cash in on the Nintendo Switch and receive a $30 GameStop gift card from Sunday to Dec. 21. The Sony PS4 1TB Bundle with “God of War,” “Horizon Zero Dawn,” and “Last of Us” games is also on sale for $249.99 – a savings of $50.

GameStop is also offering a deal on the Xbox One X Limited Edition 1TB Bundle with “NBA 2K20” game, which is priced at $349.99 - $150 off the retail price. In addition, shoppers can receive an extra $50 when trading in any PlayStation, Xbox One, or Nintendo Switch from Sunday to Dec. 24.

Games

Plenty of game deals are being offered by GameStop during its holiday sale including, the “Madden NFL 20/FIFA 20” two-pack game bundle for $39.99, “Star Wars Jedi: Fallen Order” game for $44.99, and “Call of Duty: Modern Warfare” game for $49.99.

Other games on sale at GameStop include “Need for Speed Heat” and “Ghost Recon Breakpoint.”

The retailer is also offering 50% off Nintendo Switch video games and pre-owned games four for $10 ($4.99 and under) or four for $20 ($9.99 and under).

Accessories

GameStop has deals on accessories as well, including discounts on the Astro A10 – The Legend of Zelda Wired Gaming Headset, priced at $39.99 – a $20 savings – and the Turtle Beach Stealth 600 Xbox One Wireless Headset, priced at $84.99.

Consumers can also take advantage of 25% off select Nintendo Switch accessories and up to 40% off PC Performance brand accessories, including Logitech, Corsair, and Razer.

Collectibles

Plenty of collectible items are on sale at GameStop as well over the next 10 days. Deals include three Funko POP! Vinyl figures for $25 ($11.99 items), buy two get one free t-shirts, $15 holiday sweaters, 40% off select board games, and 25% off all “Star Wars” collectibles.

Shoppers will also save 25% on all Pokémon, Nintendo, Nerf, and Fortnite action figures and plush toys, as well as 40% off all Overwatch collectibles and holiday ornaments.

GameStop will be open Dec. 24 from 8 a.m. to 8 p.m. The retailer will be closed on Christmas Day, but shoppers can still cash in on its Game Days deals online.

Shares of GameStop stock were down 4.57% as of 1:11 p.m. EST on Friday.

GameStop Black Friday Deals
People enter a GameStop store during "Black Friday" sales in New York Nov. 25, 2011 REUTERS/Shannon Stapleton