GoDaddy Takes Another Shot At An IPO

Web domain host GoDaddy filed paperwork on Monday with the U.S. Securities and Exchange Commission to sell its shares to investors in an initial public offering.

The Scottsdale, Arizona company was founded in 1997 and tried to go public in 2006, but the deal never finalized. Private equity companies KKR & Co. (NYSE:KKR) and Silver Lake and venture capital firm Technology Crossover Ventures bought GoDaddy two-and-half years ago for about $2.25 billion.

GoDaddy offers domain names, website building, hosting and security to individuals and small businesses. As of Dec. 31, the company said it had about 57 million domains under management. GoDaddy, which generates most of its revenue from sales of domain names, said it had $1.1 billion in revenue for 2013, a 24 percent increase from 2012.

Still, the company reported a $199.9 million loss for 2013 and a $279.1 million loss in 2012.

GoDaddy said it plans to raise up to $100 million.

KKR and Silver Lake each own 28 percent of the company, and Technology Crossover Ventures owns 12.6 percent.

GoDaddy founder Bob Parsons stepped down on Monday as the executive chairman to devote more time to ventures outside the company, but he will continue to sit with the board of directors, the company said.