Goodyear’s ‘Zero Tolerance’ Policy For Blue Lives Matter, All Lives Matter Results In Boycott

Goodyear’s new zero-tolerance policy for a few particular movements is causing a stir online.

Earlier this week, a Topeka, Kansas, employee of the tire and rubber company posted a photo shared during a diversity training seminar, NBC 15 reports. The screenshot shows the company’s support for the Black Lives Matter movement and LGBT pride by listing it under an “acceptable” column as part of a “Zero Tolerance” policy slide.

Under the “unacceptable” column, Blue Lives Matter and All Lives Matter are listed. Goodyear’s training photo also dictates that employees wearing President Donald Trump’s MAGA (Make America Great Again) attire and any political slogans or material are not allowed.

The anonymous employee that shared the snap, who is now calling the policy discriminatory, says the information came out of Goodyear’s corporate office in Ohio.

"If we're talking about equality, then it needs to be equality. If not, it's discrimination,” the employee told the outlet. "If someone wants to wear a BLM shirt in here, then cool. I'm not going to get offended about it. But at the same time, if someone's not going to be able to wear something that is politically based, even in the farthest stretch of the imagination, that's discriminatory.”

Goodyear has not confirmed if the slide was part of a training seminar provided by corporate, but did release a statement saying it is “committed to fostering an inclusive and respectful workplace.”

“As part of this commitment, we do allow our associates to express their support on racial injustice and other equity issues but ask that they refrain from workplace expressions, verbal or otherwise, in support of political campaigning for any candidate or political party as well as other similar forms of advocacy that fall outside the scope of equity issues,” spokeswoman Melissa Monaco said.

In response to Goodyear’s purported training guidelines, some customers online are now calling for a boycott of the company’s products. On Wednesday, Goodyear’s official Twitter account was flooded with complaints.

The Goodyear Tire & Rubber Company, which has yet to make an official statement about the controversy on social media, is also receiving numerous negative comments on its Facebook and Instagram accounts.