Google+'s blistering pace of growth has resulted in 20 million users and already has garnered enough traffic to earn a rank as the 42nd most visited social network website. The success has prompted rival Facebook to respond and they did just that with the quiet release of 'Facebook for Business.'
Google's mishap with the deletion of company user id's has taken a toll on the current growth of Google+. Facebook may be using this opportunity to introduce their latest service for businesses in educating companies how to utilize Facebook Pages and Ads.
Facebook's latest release focuses on tutorials that will teach businesses how to reach out to the social media giant's 750 million users. It also gives th companies an opportunity to connect closer to their customers for the purpose of building brands and setting up ad deals.
"Business owners can learn best practices for creating a Page and engaging customers in a two-way conversation to answer questions, get valuable feedback, and to reach their friends," a Facebook spokesperson wrote.
Google has longed to setup something similar for corporate clients, but Facebook may have taken the first step. Though Google+ has just recently stepped back into the social networking field, it holds great potential in the long term despite the recent decline in traffic and users.
Click "START" to check out the top 10 ways Google+ can counter Facebook's latest business feature and climb out of its current traffic slump.
Comparing Google+ with Facebook, the new social network site has outpaced its rival in subscriptions during the launch period. Facebook gathered 30 million users within a 7 month period when it opened the website in 2006. Google+ already has 20 million within nearly a month and they have not even started marketing yet.Google+ has yet to go public and garnering new users may not prove to be a problem for the search giant. Their extensive reach through Gmail, YouTube, Chrome and other Google services will attract and keep visitors once Google+ decides to officially open its doors. A simple notification in the navigation bar of a web browser or its millions of Android devices will flood the site with users.
ComScoreFacebook faces privacy complaints daily as posted messages and photos are displayed for the world to see. Horror stories of content not meant to be seen by family members, friends, or co workers continue to grow. Google+ took an innovative approach to resolving those issues through data liberation. It is a feature that allows users to export their data away from Google+ if they choose to unsubscribe to the website. Facebook only allow users to delete their account, losing all data in the process.findpeopleonplus.comUsers have more options in sharing their content through the Circles feature. It allows categorizing contacts in customized groups such as separating friends from family or co-workers from bosses. This enables users to share content with only those they want to share with. Facebook shares anything and everything users post with all their friends, with few options to control. Google+Google+ garnered much praise and buzz from its Hangout feature which allows up to 10 friends to join in on a video conference. All members can speak and see each other at the same time with the loudest person taking center position. Speculation has it that Google+ may offer this tool to businesses to compete with Facebook and Skype. IBTimesGoogle will be able to have full advantage of integration as it can launch Google+ across multiple platforms. The social network site has already connected Chat and Video. It also established a top menu bar which allow users to quickly navigate to Gmail, Calendar, Documents, Photos, Reader, and more Google services. IBTimesGoogle’s foundation is online search and that will surely be an integral component in Google+. The Sparks and Search features are still in development and allow users to search for interesting news and receive feeds. The search happens withing the social network without the need of opening a separate website or browser window. The offering of search functions with Sparks on Google+ has just been the tip of the iceberg as users expect to see more once the site launches. googlePuzzle games are popular, especially Bubble Island where gamers can shoot a bubble cannot to match colors and pop bubbles for points. Google can add a game such as this to their lineup.FacebookGoogle has already launched their Music Beta feature along with a smartphone app in the Android market. It will just be a matter of time before Google+ and Music Bet come together to deliver cloud based music services to all the Google users out there. The service allows computers and mobile devices to sync up to 20,000 songs, all stored within Google’s cloud servers. The ease of sharing, listening, and recommending music online could add onto an impressive list of services in Google+.ReutersLastly, to beat 'Facebook for Business,' Google will need its own business feature. Poor actions to delete corporate accounts have triggered anger among businesses towards Google+. Google+ could utilize its Adwords platform and take innovative ways in helping businesses build brands. Connecting companies with customers and utilizing target ad marketing will push Google at par with Facebook’s latest offering.Google+ | IBTimes
