Google Faces Antitrust Lawsuit From Dating App Owner Match Over Play Store Fees

Dating apps maker Match Group Inc sued Alphabet Inc's Google on Monday, calling the action a "last resort" to prevent Tinder and its other apps from being booted off the Play store for refusing to share up to 30% of their sales.

Match's lawsuit is the latest to target Google's allegedly anticompetitive conduct with the Play store, joining ongoing cases brought by "Fortnite" maker Epic Games, dozens of U.S. state attorneys general and others.

Google did not have any immediate comment on the new filing. But it has said that developers have the option to bypass the Play store and that it has lowered fees and created other programs to address antitrust concerns.

Match's lawsuit, which was filed in federal court in California, accuses Google of violating federal and state antitrust laws and seeks to bar such behavior.

It is notable because some of its apps have been exempted from Google policies for about the past decade. Now, Google says it will block downloads of those Match apps by June 1 unless they solely offer its payment system and share revenue, the lawsuit states.

"This lawsuit is a measure of last resort," Match Chief Executive Shar Dubey said in a statement. "We tried, in good faith, to resolve these concerns with Google, but their insistence and threats has left us no choice."

At stake for Match is what it describes as hundreds of millions of dollars in revenue that would instead have to be paid to Google.

Match said the majority of users on its most popular app, Tinder, prefer its payment system, which allows for installment plans, bank transfers and other features not provided by Google, according to the lawsuit.

Dubey also said that going around Play was unviable.

"It's like saying, 'you don't have to take the elevator to get to the 60th floor of a building, you can always scale the outside wall,'" she said.