A Google logo is seen outside of the Google Store, where visitors can try phones and other products from the company, in New York City, New York, U.S., February 10, 2022. Picture taken February 10, 2022.
A Google logo is seen outside of the Google Store, where visitors can try phones and other products from the company, in New York City, New York, U.S., February 10, 2022. Picture taken February 10, 2022. Reuters / PARESH DAVE

Alphabet-owned Google will not help websites, apps and YouTube channels sell ads alongside content that it deems exploits, dismisses or condones the ongoing Russia-Ukraine conflict, the U.S. company said Wednesday.

Google, whose advertising software helps publishers generate revenue, bars ads from appearing next to content that incites violence and denies tragic events. It is broadly applying those policies to the war.

"We can confirm that we're taking additional steps to clarify, and in some instances expand our monetization guidelines as they relate to the war in Ukraine," Google spokesman Michael Aciman said.

In an email to publishers seen by Reuters, Google said ads would not run alongside, for example, "claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide or deliberately attacking its own citizens."

Google also bars ads that capitalize on sensitive events and has applied that policy to the war.

Senior Russian officials say Western media has misreported the conflict in Ukraine, which it calls a "special operation" to demilitarize the country.

Interfax news agency reported on Wednesday that Russia's communications regulator had blocked Google's aggregator service Google News, accusing it of allowing access to what Russia calls fake material about the military operation in Ukraine.

Many major Western advertising and social media services have announced new content and payment restrictions around the conflict, including blocking Russian state media RT and Sputnik in the European Union.

Earlier this month, Google said it had stopped selling all online ads in Russia.