Simon presents the keyboard-controller during the launch of "Revue," in New York
Kevin Simon, director of product marketing in the digital home group at Logitech, presents the keyboard-controller during the launch of "Revue," Logitech's set-top box for the forthcoming Google TV platform, in New York, October 6, 2010. The "Revue," which had been anticipated, was touted by the company as a way for users to seamlessly access television programs and Web content on their Google TV. Reuters

Google recently announced that their television platform, Google TV, would begin running on Android 3.0, an operating system that was originally developed for tablets. This gave Google TV access to all the latest software on the Android Market and was supposed to provide better integration with Android devices.

The updates to Google TV apparently weren't enough to impress Logitech, one of the biggest supporters of the platform when it initially launched.

Logitech has announced that it will be discontinuing the Logitech Revue, a device that could connect to any HDMI-ready television and ran Google TV software. The Logitech Revue was originally marketed as an entry-level device for creating a living room media center. The device never sold well, though. The Revue cost Logitech $100 million in operating profits.

To make the long story short, we thought we had invented [sliced] bread and we just made them. [We made a commitment to] just build a lot because we expected everybody to line up for Christmas and buy these boxes [at] $300 [...] that was a big mistake, said Logitech CEO Guerrino De Luca according to a report on The Verge.

Although the Logitech Revue will be discontinued, the company will continue to support Revue devices that have already been sold. As for Google TV, Sony will become the only company that manufactures a product with the Google TV software on it.

LG Electronics, the South Korean television manufacturer, is rumored to be involved in producing a television set equipped with Google TV. According to a Bloomberg report, LG's first Google TV device might be revealed at the Consumer Electronics Show (CES) in Las Vegas in Jan. 2012.

LG Electronics is the second-largest TV manufacturer in the world, which would give Google TV tremendous momentum moving forward. Even De Luca admits that Google TV is not going to disappear anytime soon, but rather, needs time to mature. He said that the grandchild of Google TV might have success, but that Logitech preferred to sit on the bench while the company developed the platform.

In addition to the rumored deal with LG Electronics, Google TV has received some love from popular internet brands. Vivid Entertainment, a pornography production company, has optimized their website for use on Google TV. The optimization involved embracing HTML5 technology in video playback and design elements.

It is a central part of our making Vivid available everywhere concept, which gives ans unified access to our content through their personal computers, mobile devices, tablets, television sets and DVD players, said Vivid's founder and co-chairman Steven Hirsch in a statement to CNET.

Vivid Entertainment's use of HTML5 in no way signifies a partnership with Google. According to Google, anyone can optimize their website for the Google TV platform.

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