Gwyneth Paltrow Brings Goop To Netflix

Gwyneth Paltrow is coming to Netflix but not in a movie. The Academy Award winner is bringing Goop, her luxury lifestyle brand, to Netflix.

Variety reports that Netflix and Goop recently closed a deal for a new show about wellness. Paltrow and Goop’s chief content officer Elise Loehnen will host 30-minute episodes where they use experts and doctors to look at physical and spiritual health issues.

Loehnen said that Netflix makes the most sense for the Goop TV show’s home. “We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told the outlet.

In July 2018, the New York Times reported that Goop is worth $250 million. Started in 2008 as a simple newsletter where Paltrow shared recommendations and recipes, the brand has since expanded to include a website, products, books and pop up events. A podcast has an exclusive distribution deal through Delta Airlines, and there is a Goop magazine. The publication will stop printing temporarily but will resume after the Netflix series starts.

Paltrow’s Netflix show doesn’t have a name yet, but it is expected to be released in the fall.

Though she is focused on her lifestyle brand, Paltrow still acts. She plays Pepper Potts in Marvel Studios’ films, including last year’s blockbuster “Avengers: Infinity War,” which is the fourth highest-grossing film of all time.