Gwyneth Paltrow's Goop Brand Expands To Canada For First Time Ever

Gwyneth Paltrow's lifestyle and e-commerce website Goop is expanding its services internationally to Canada. This transition, which was confirmed Monday, marks the first time that Paltrow's brand will ship products to its fans outside of the United States.

Goop's Canada extension comes on the heels of its first-ever physical pop-up shop in Goop-In@Nordstrom, which launched May in Canada. The collaboration, while temporary, allowed for the lifestyle brand to connect with its avid readers and shoppers at select Nordstrom stores across Canada. Goop’s digital expansion to Canadian buyers would be a continuation of this.

"We receive so many emails from goop readers asking us when we are going to launch the digital shop in Canada," said Blair Lawson, Chief Merchandising Officer, in a statement issued to International Business Times. "Every product that we offer on our site is filtered through our goop lens. We're so excited to share these products with our neighbors in the north."

Not only will the Canada extension include Goop-branded skincare and clothing products, but it will also feature beloved essential items that are favored by both goop’s editors and buyers. Brands including Tata Harper, Stella McCartney, Prada, Farmhouse Pottery and the limited-edition goop x Christian Louboutin collection will be made available to purchase for Canadian customers.

Goop's website has been updated to reflect the Canadian expansion.

"We now ship to Canada and we are working expanding to other countries soon," Goop's website reads. "Please note, not all items can ship to Canada. Canadian shipping eligibility is indicated on the item detail page."

Goop has come a long way since it's early beginnings in 2008 as a weekly newsletter, which initially served as a way for Paltrow to organize her "unbiased" lifestyle-related advice and answer her burning questions on such relevant topics. It has managed to become a valuable resource for many women as it provides a plethora of recommendations related to lifestyle and wellness through articles written by its staff writers and various contributors.

The Goop platform has since expanded into a popular editorial website, an online store, Goop-branded products, a standalone shop in the Greater Los Angeles region, pop-up shops, a print publication and a Goop summit.

"I think that I had a lot of trepidation about planting this little flag — and saying like 'I want to do this, but I don't know if this could be a business' or how I could execute the business," Paltrow said in November to CNBC. "It was scary for me to do it. Immediately, there was a lot of 'Why is she doing this?'"

"But I think almost immediately there was a lot of interest in what I was doing and why I was doing it, both in a positive and negative way," Paltrow added.

Paltrow's initiative has seemingly paid off as Goop's 2016 revenue reportedly landed between $15 to 20 million.