The Hallmark Channel Announces Holiday-Themed Wines Launch Ahead Of ‘Countdown To Christmas’

Those who enjoy celebrating Christmas in July will be thrilled to learn that The Hallmark Channel is collaborating with lifestyle wine company Wines That Rock to launch a set of holiday-themed wines.

The announcement of Hallmark Channel Wines comes ahead of the network’s annual “Countdown to Christmas” marathon, which is set to air this fall. Although the wines cannot be found at a store near you, they can be pre-ordered.

The collection will feature two flavors that are expected to satisfy both red and white wine lovers. “Jingle” is a full-bodied premium cabernet sauvignon that will feature notes of cherry, dark chocolate, and a hint of holiday spice.

Meanwhile, “Joy” is a crisp sauvignon blanc with aromas of ripe pineapple, tropical fruits, and white peach. The wines can be ordered as a 2-pack, 4-pack, 6-pack, or a case of 12 bottles.

The price for the wines start at $28 plus shipping and tax. Hallmark Channel Wines will ship out in October and should arrive in time to be enjoyed while watching the “Countdown To Christmas” marathon.

“Over the last ten years, ‘Countdown to Christmas’ has evolved into something more than a collection of holiday movies, it has become a seasonal lifestyle experience,” Danielle Mullin, SVP of Marketing for Crown Media Family Networks, stated in a press release.

“Featuring two exclusive varietals that can be found nowhere else, our Hallmark Channel Wines collection is an exciting new extension of our brand and is designed to enhance our viewers’ enjoyment of the holidays – whether as an accompaniment to our signature movies, an offering at family gatherings, or a unique gift for Hallmark Channel fans.”

While fans will have to wait until the fall to watch the “Countdown to Christmas” marathon, they can have a mini celebration from July 10 to July 26. The network’s “Christmas in July” movie marathon features a steady stream of holiday-themed films.