Hasbro Ditches Mr. Potato Head For Gender Neutral Name In Modern Makeover

Hasbro has decided to give the popular Mr. Potato Head toy a modern makeover by ditching its classic name for a gender-neutral “Potato Head” moniker.

The name change of the hard spud-shaped plastic toy, which has been around for almost 70 years, is expected to appear on boxes later this year, AP News reports.

“Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo to promote gender equality and inclusion,” the company stated in a press release.

Despite the name change, the popular Mr. and Mrs. Potato Head characters from the “Toy Story” movies are expected to stick around in some form, but the company didn’t share further details.

This fall, Hasbro will be launching the Potato Family Pack “Create Your Potato Head Family” playset in celebration of modern families.

The playset will give kids the chance to create their own Potato Head family with two large potato bodies, one small potato body, and 42 accessories.

GLAAD, the LGBTQ advocacy group, praised Hasbro for the gender-neutral change to reflect modern times.

“Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms,” Rich Ferraro, the chief communications officer of GLAAD, said in a statement.

Mr. Potato Head’s name change comes amid major changes to classic toys to help reflect the modern world.

Mattel previously launched the Barbie Fashionistas line, which abandoned the doll’s signature blonde hair and perfect image for toys with different skin tones, body shapes, and more.