Supermodel Heidi Klum “bears” all, doing a photo shoot sans make up, in the name of charity.

The 39-year-old, mother of four posed fresh faced for famed photographer, Rankin, as part of the BBC Children in Need "Bear-Faced" Campaign. The photo, released on Oct. 31, features Klum showing off her flawless skin, completely free of make up, with a small bear paw print, the campaign’s signature, on her cheek.

BBC Children In Need has declared Nov. 9 the first “Bear-Faced Day,” where women of the UK are encouraged to go make up free for a day and raise money for charity.

“I am so proud to be taking part in this year’s BBC Children in Need BearFaced campaign," Klum said. "Having worked in the fashion industry for a number of years, I am a firm believer of encouraging women’s empowerment. And what better way to do so than [by] supporting such a fantastic charity."

The Bear-Faced Day web page directs that women can by the signature, “Pudsey Pawprint Tattoo,” at their local post office starting Nov. 5. All proceeds from the tattoo sales will benefit the charity.

BBC Children In Need says on it’s website, “We provide grants to projects in the UK which focus on children and young people who are disadvantaged.”

In addition to Klum, the campaign is endorsed by reality star Caroline Flack, singer Louise Redknapp, and model Tuuli Shipster, who all also went “bearfaced,” in photo shoots for the cause.

United kingdom