Here's Where Amazon Launched Its Instant Pickup Service

Amazon Prime’s two-day shipping is pretty fast, compared to other retailers, but for some people it might not be quick enough. Amazon’s Instant Pickup, which launched today could be the solution for customers who need certain items.

Amazon’s Instant Pickup, which is free for Prime and Prime Student members, has launched in five locations in Los Angeles, Atlanta, Berkeley, Calif., Columbus, Ohio, and College Park in Maryland. The service allows users to pick up items they order in two minutes or less at Amazon’s locations.

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However, the items the included in Instant Pickup are limited to snacks and drinks which you could get at any vending machine, as well as electronics including Amazon devices like the Echo Dot and Fire TV.

The idea itself isn't bad. The service could be helpful if you’re in the area and need a snack or if you lose your phone charger.

“Instant Pickup is another way Amazon is making life more convenient for Prime members,” Ripley MacDonald, Director of Student Programs at Amazon, said in a statement. “As shopping behaviors continue to evolve, customers consistently tell us that they want items even faster.”

The current locations that include Instant Pickup are near college campuses, where young people who like ordering on their smartphones are. Rolling out the feature to college students could be a safe target for Amazon’s new service.

The company said it will roll out the service to more customers in the future.

“Whether it’s a snack on-the-go, replacing a lost phone charger in the middle of a hectic day or adding Alexa to your life with an Echo, Instant Pickup saves Prime members time,” said MacDonald. “While Instant Pickup is available at select pickup locations today, we’re excited about bringing this experience to more customers soon.”

The company said more locations will be available with Instant Pickup “in the coming months”

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How To Use Amazon’s Instant Pickup

To use the service Prime and Prime Students users can open the Amazon App and choose from hundreds of items available through the service, like food, cold drinks, personal care products, Amazon Echo gadgets, Fire tablets and Kindle devices.

After choosing the items, members can place the order, like it’s usually done for regular two-day shipping, but this time it’s available for pickup in two minutes or less at Amazon locations. Members can also add last minute products to their order.

If you’re in the locations Amazon is launching the service in, the app on your mobile device will display an Instant Pickup option when you tap the menu button under Pickup Programs and Features. You can learn more about the service at www.amazon.com/InstantPickup.

Amazon’s move comes as it competes with other retailers like Walmart, which launched free two-day shipping this year. Meanwhile, Target expanded its Target Restock service Tuesday, which was announced earlier this year. The service allows consumers to fill up a box of essentials, like household and pantry items, and have it delivered to their homes by the next business day for a $4.99 flat fee.