H&M Introduces 'The Girl with the Dragon Tattoo' Collection
Inspired by Stieg Larsson's best-selling series of books, The Girl with the Dragon Tattoo, Swedish retailer H&M has introduced a new women's clothing collection by costume designer Trish Summerville, who also designed costumes for the series of films based on the books.
The collection has been inspired by the film's anti-heroine - Lisbeth Salander. The 30-piece collection has the dark urban feel that defines Salander's character, who is pictured sporting leather jackets and trousers, torn jeans and slouchy hoodies, all in industrial shades of black, grey, worn white or dark red.
The collection will feature exclusively at the Boutique Colette in Paris, starting Nov. 28. It will be made available at select locations (including Divided at H&M retail stores and on the Internet) worldwide only from Dec. 14.
Salander's look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armour to shield her from the world. I wanted the collection to have the essence and strength of Salander, with a fashion edge, and I'm pleased with the result! My goal is for women to find pieces in it that they love and then mix them with their own wardrobe to create their own personal style, stated Trish Summerville.
The launch of the clothing line will coincide with the Christmas launch of the English language film based on Larsson's first book in the series. The film is directed by David Fincher
I love this collection and what we've achieved with Trish. She has such an amazing eye, is so specific and has such a strong vision. The clothes are all about the attitude - they have toughness to them but they are also really flattering. The collection is so much more than costume - it's a fashion statement, it's modern, and it's right for now, stated Anna Norling, a designer for Divided at H&M.
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