How To Buy The Cole Haan x Slack Technologies Logoed Sneakers
Slack Technologies (WORK) has teamed up with shoe and accessories designer Cole Haan to introduce a line of sneakers that bears the company’s logo and likeness.
The sneakers fall under Cole Haan’s Generations ZERØGRAND collection and are only available for a limited time. The sneakers sell for $120 a pair and are offered in four styles with color details in blue, red, lemon, and green – the same color palette featured on Slack.
Together, the communication platform and Cole Haan created a shoe that they said was modern and casual. The sneakers incorporate breathable white Stichlite materials for a lightweight design and are available on ColeHaan.com and select international Cole Haan stores, starting on Wednesday.
The sneakers will also be available in extended men’s sizing and are being sold as in unisex sizes with a corresponding size chart, according to the Cole Haan website.
Cole Haan said the partnership felt like a “natural fit” for the two brands, especially since the design of the sneakers occurred over Slack.
“Slack's innovative capabilities have proven to be a valuable tool and asset for our company,” David Maddocks, brand president at Cole Haan, said in a statement. “Our teams can communicate around the world as we continue to revolutionize performance lifestyle products that transition from work to workout to weekend—even if that's happening wherever you might be right now. In these unprecedented times, we are both fortunate to be avid Slack users as well as a Slack friend and partner.”
Julie Liegl, chief marketing officer at Slack, said: “Cole Haan, with a little help from Slack, is able to completely rewrite the rules for modern-day footwear. Collaboration is key to bringing any product to life and it's especially rewarding when it's a product we can physically see.”
Shares of Slack were trading at $29.81 as of 2:15 p.m. EDT, up $1.26 or 4.43%.
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