How To Buy DSW Shoes At Hy-Vee Grocery Stores

Hy-Vee supermarket shoppers in the Twin Cities can now pick up the latest pair of stylish shoes from DSW after they’re done loading up on groceries.

On Monday, it was announced that DSW’s parent company, Designer Brands Inc., opened its first warehouse locations within the Midwestern supermarket chain. Customers at Hy-Vee stores in the Minneapolis areas of Brooklyn Park and Eagan now have the option of turning their food run into a shoe run.

“We are thrilled to deliver Hy-Vee customers a convenient way to purchase footwear through a digitally supported, in-store experience that offers customers – regardless of their shopping preference – multiple options to view, try and buy shoes,” Bill Jordan, Designer Brands Chief Growth Officer, said in a statement.

“Designer Brands continues to innovate the retailing experience, and we remain committed to bring our customers differentiated experiences and address their evolving shopping habits.”

Due to the coronavirus pandemic, shoppers may prefer to have little to no contact with those outside of their household. Luckily, select locations will feature in-store DSW pickup lockers, which will allow customers to order their shoes online and have them shipped to the grocery store. When the item arrives, the customer will be notified via text with instructions to pick up their purchase.

“We continue to innovate and help today’s consumer by offering them an easier and more convenient way to shop quality footwear for their families,” said Randy Edeker, Hy-Vee’s chairman, president, and CEO. “By combining in-store and online shopping experiences together with DSW, we are able to meet the unique needs of every shopper and make the shopping experience — whether in-store, online, or both, seamless.”

Four more locations are expected to open over the next two weeks, and the retailer plans to continue DSW Designer Shoe Warehouse shop-in-shops launches at Hy-Vee locations into 2021.