How To Buy McDonald’s BTS Merchandise Collection Amid Meal Combo Release
Just as McDonald’s (MCD) is ready to debut the BTS combo meal on its menu, the fast-food chain announced that it is dropping a merchandise collection with the seven-member Korean K-pop band.
The McDonald’s x BTS merchandise will go on sale Wednesday at 7 p.m. EST on the Weverse Shop app. BTS fans will need to download the app and create an account in advance to purchase merchandise from the collection.
McDonald’s said that items in the collection are inspired by some of the BTS menu items, including hoodies, purple bathrobes, socks, and sandals. The chain also mentioned a McDonald’s fry box logo with seven fries, with one for each BTS member, and the coordination of BTS’ signature purple with the restaurant’s red and gold branding as some of the creations to expect.
"Seeing the passion and anticipation from our fans worldwide since we announced the BTS Meal has been incredible,” Morgan Flatley, chief marketing and digital customer experience officer at McDonald's USA, said in a statement. "And the best part is, we are just getting started. We are preparing to give customers even more ways to experience this collaboration in the coming weeks – through a merch drop and exclusive digital content that will provide a behind-the-scenes look at BTS.”
The combo meal that will go on sale nationwide will feature BTS’s favorite McDonald’s order, featuring 10-piece Chicken McNuggets, medium fries, medium Coke, and Sweet Chili and Cajun dipping sauces that are taken from recipes created at McDonald’s in South Korea.
The BTS combo meal will be available for purchase at McDonald’s through June 20. The BTS combo meal will also go on sale in 50 global markets throughout June and July.
BTS, who have a massive fan following with 30 million followers on Twitter and 42.2 million followers on Instagram, is one of four celebrity combo meal collaborations that McDonald’s has entered into.
In 1992, the chain tied up with former Chicago Bulls basketball player Michael Jordan for his favorite meal – a Quarter Pounder that included bacon and barbecue sauce.
In September, McDonald’s partnered with rapper Travis Scott to launch the Cactus Jack combo meal – a Quarter Pounder with cheese, bacon, and lettuce, a medium fries with barbecue sauce, and Sprite. The restaurant also launched a merchandise line with the singer.
Then in October, McDonald’s collaborated with reggaeton singer J Balvin on a combo meal – a Big Mac sandwich, medium fries with ketchup, and Oreo McFlurry. J Balvin’s merchandise line was eventually canceled after production issues.
The release of the BTS combo meal comes one week after the band’s chart-topping new single “Butter.”
Shares of McDonald's were trading at $233.02 as of 11:13 a.m. EDT on Wednesday, up 88 cents, or 0.38%.
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