How To Buy Walmart Merchandise On TikTok

Walmart (WMT) is offering customers the opportunity to shop directly on TikTok during a live-streamed event.

The retail giant, which is looking to buy a stake in the social media platform, will hold a fashion event Friday at 8 p.m. ET on the Walmart profile page on TikTok. Here, 10 TikTok creators will provide a shoppable variety hour called the “Holiday Shop-Along Spectacular.”

Each TikTok creator will feature their favorite Walmart fashion find during the one-hour event, making it exclusively their own through closet-ready looks, runway fashions, or dance-off creations. One of the fashion creators to be featured by Walmart includes Michael Le, a TikTok influencer who has nearly 43 million followers and is known for his creative dances on the platform.

Walmart customers that tune into the live-streamed event will be able to shop for Walmart fashion items featured during the show, including brands from Champion, Jordache, Kendall + Kylie, and Walmart’s private brands - Free Assembly and Scoop and Sofie Jeans.

When a customer sees a product that they want to purchase, they can tap on it, add it to their cart, and check out.

Walmart also promises plenty of surprises during the event, which is a first for TikTok in the U.S.

“We’re constantly looking for ways to innovate the shopping experience for our customers,” William White, Walmart's chief marketing officer, said in a statement.

“We’re moving faster than ever to find new and improved ways to better serve our customers and meet them where they are. We created this event for, about and by our community, reflecting the lives, passions and styles of a diverse set of creators, so everyone watching will feel represented, no matter who they are or how they outfit their closet.”

Shares of Walmart were trading at $146.19 as of 1:54 p.m. ET, up 76 cents, or 0.52%.