How Cli.co Helps Businesses to Generate Leads and Increase Sales

Successful marketing campaigns capture the attention of prospects and offer them a convenient means for buy-ins. Many businesses are online today, meaning that the competition for people’s attention has increased. You are not the only one trying to reach the same set of people. You have to subtly lead prospects to your website with your URL so they can see your products or services. Long URLs are a big turnoff. Your best bet is to use a URL shortener to compress them and Cli.co comes in handy.

What is Cli.co?

Cli.co is a digital URL shortener that allows you to create a short Uniform Resource Locator (URL) or webpage address from a long one. With this tool, you can get shorter versions of just any link – webpage address, social media links, email links, links from third party web/mobile apps, etc.
Brands use Cli.co to transform long links to easy-to-remember, easy-to-spell, and easy-to-use versions.
The short URLs created are useful for acquiring new leads, driving brand awareness, achieving brand loyalty, and ultimately growing returns in terms of sales. It also provides useful analytics that shows how many people clicked a link, along with other useful insights.

How Cli.co works

Creating URLs on Cli.co is super easy, fast, and convenient. More interestingly, basic computer knowledge is all you need to use the tool. If you can copy and paste a link, you can generate tons of URLs by yourself without requiring the assistance of any professional. With this tool, even the least employee in your business can create short URLs for your business communication needs.

Here is how to create your Cli.co URL:

● Copy the original/long link you intend to shorten.

● Launch your preferred URL shortener and paste the link in the provided space.

● Click on the action button (eg. generate, shorten, etc, depending on the service provider) to get the short URL version of your long link.

● Copy and use the short URL generated as you deem fit.

There are concerns that using a short URL jeopardizes Search Engine Optimization (SEO) and social media analytics but that is not the case with Cli.co. The short URLs you generate on the system are just as effective as longer URLs. Since Google recognizes Facebook and Twitter as ranking signals, the benefits of clicks on your social media links are passed down to your target page.
Google treats short URLs like 301 redirects, which is similar to mail forwarding after moving to a new location. This implies a permanent redirecting, such that when people click on your Cli.co URL, it immediately redirects them to the original link.

How Cli.co Can Help Grow Your Business

Here are 3 strategic ways Cli.co can help grow your business:

1. Enhance offline promotion

In cases where your business needs to publicize a link using offline media like flyers, t-shirts, and the likes, it would be impractical for you to use a long link. Long URLs are nearly impossible to remember and you don’t want to burden your target audience with the responsibility of trying to do so. Cli.co is just a click away to give you an easy to remember customized short URL.

Developed by Intis Telecom, the tool also gives users access to 20 other free domains such as fb.sv, ok.sv, and more. It counts clicks in real-time instead of using estimations and offers a lot of flexibility when it comes to displaying stats. It provides data for both the short and full URL, IP address, visits date and time, country and city, and much more.

By customizing your short URL from cli.co/NFuDlWA to cli.co/EmberPromo or ok.sv/EmberPromo, you make it easy for your customers and target audience to recognize, remember and engage with your link, even though the communication is offline.

2. Create high brand engagement levels

Long links are boring and uninteresting with alphanumeric combinations and special characters that often look like coding jargon. Your business is already battling a thousand and one competitors for the attention of your target audience. Using long boring links only reduces their chances of engaging with your content.

A report by Rebrandly believes that shortened URLs can increase engagement by at least 39%. The report goes on to opine that this chance of engagement is further increased when the link is customized.

To create customized links on Cli.co, all you need to do is create an account for free and get started. You can make your short URL more attractive by writing a captivating note about your offer and adding a call to action that persuades users to take action. You can take this a step further by customizing the link to match your business communication per time.

3. Get useful campaign insights

The only way to track the progress and effectiveness of a campaign is through reports that are powered by verified numbers. These numbers are important for business growth. By understanding how many people clicked on a link, how many times they did, which location they clicked the link from, traffic source and the likes, your business can make responsible decisions regarding the effectiveness of your business campaigns.

Before settling for a URL shortener, it is important to ensure that your chosen service provider offers sufficient analytics to enable your business to make quality decisions. While other URL shorteners like bit.ly offer advanced analytics to premium subscribers, cli.co offers more advanced analytics at no cost. The key is to pick a service that matches the needs of your business.

Conclusion

Business communication like any other form of communication is not successful until the receiver understands the message enough to take the action required by the sender. Give your business the right leap by taking advantage of the benefits, ease, and affordability that Cli.co offers.