How Could Taylor Swift, Scooter Braun's Feud End? Insiders Discuss Options

Over the course of the past few months, Taylor Swift and record executive Scooter Braun have been facing off regarding music rights. In a statement that the "Lover" singer recently posted to social media, she requested that her fans, who call themselves Swifties, step in so that she would be able to play her older songs at the 2019 American Music Awards. She also asked for help from the Carlyle Group, which is a private equity firm that assisted Braun's purchase of Swift's old label, Big Machine, from Scott Borchetta.

Now, sources close to the situation have revealed various avenues that they believe could be taken in order to formally solve the ongoing feud.

According to the New York Times, four people who have watched the fighting from behind the scenes told the publication that Carlyle "moved quickly to encourage a deal between the two sides and urged Mr. Braun to reach out to Ms. Swift." In turn, parties from both Swift and Braun's camps have reportedly shared that Carlyle's involvement has been helpful in coming to a resolution.

As for how this could formally end, the four aforementioned insiders stated that a deal could take place in several forms, including the two working in a partnership or joint-venture. However, sources from Swift's team have stated that the only one she is likely to accept is one that includes the purchase of her master recordings that were owned by Big Machine.

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Matt Pincus, founder of Songs Music Publishing, discussed a misconception that he sees surrounding the sale of music rights. "People in private equity look at music copyrights and think, 'It's like real estate,' but it's not. You're dealing with living, breathing artists," he stated.

Swift has said that she would make new recordings of her old music if that were a necessary outcome, but it appears as though an ending could potentially be reached in other ways. On Sunday night's American Music Awards, the singer was able to play her older songs, including "Love Story" and "Shake It Off," on the broadcast during her 15-minute Artist of the Decade performance.

However, during the performance she did give a nod to the battle with a statement-making shirt, so fans will just have to continue watching to see how this all plays out.